Privacy Policy

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when you fill out a contact form, request a consultation, subscribe to our newsletter, or communicate with us. This may include:

• Name and contact information (email address, phone number)
• Company name, job title, and industry
• Information about your Power BI, Microsoft Fabric, or data analytics needs
• Project scope and timeline details
• Any other information you choose to provide in messages or forms

Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies:

• IP address and approximate geographic location
• Browser type and version, operating system, and device type
• Pages visited, time spent on pages, and navigation patterns
• Referring website URLs and search terms used to find our site
• Interaction data such as clicks, scroll depth, and form engagement

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To respond to your inquiries, schedule consultations, and deliver Power BI and Microsoft Fabric consulting services
• Communication: To send you information about our services, industry insights, and updates that may be relevant to your business needs
• Website improvement: To analyze usage patterns, optimize our content, and improve the user experience
• Analytics: To measure the effectiveness of our marketing efforts and understand our audience
• Legal compliance: To comply with applicable laws, regulations, and legal processes
• Security: To detect, prevent, and address technical issues, fraud, or security threats

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use information about you and your interactions with our website. The types of cookies we use include:

• Essential cookies: Required for the website to function properly, including session management and security features
• Analytics cookies: Help us understand how visitors interact with our website using services such as Google Analytics and Vercel Analytics
• Marketing cookies: Used to track visitors across websites for advertising purposes, including Microsoft Advertising (Bing UET)

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect the functionality of certain features on our website.

4. Third-Party Services

We use the following third-party services that may collect information about you:

• Google Analytics: Website analytics and traffic measurement
• Vercel Analytics: Performance monitoring and web analytics
• Microsoft Advertising (Bing UET): Advertising conversion tracking
• SendGrid: Email delivery for contact form submissions and newsletters

Each of these services has its own privacy policy governing the use of the data it collects. We encourage you to review their respective privacy policies.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

• Service providers: With trusted third-party service providers who assist us in operating our website and delivering services, subject to confidentiality obligations
• Legal requirements: When required by law, subpoena, court order, or governmental regulation
• Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets
• Protection of rights: When we believe disclosure is necessary to protect our rights, your safety, or the safety of others

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL protocols
• Secure hosting infrastructure with Vercel's enterprise-grade platform
• Access controls limiting employee access to personal information on a need-to-know basis
• Regular security assessments and monitoring

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Contact form submissions are retained for up to 24 months. Analytics data is retained according to the default retention periods of our analytics providers (typically 14-26 months). You may request deletion of your data at any time by contacting us.

8. Your Rights Under GDPR (European Users)

If you are a resident of the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Request your data in a structured, machine-readable format
• Right to object: Object to processing of your data for direct marketing purposes
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

9. Your Rights Under CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to know: Request information about the categories and specific pieces of personal information we have collected about you
• Right to delete: Request deletion of your personal information
• Right to opt-out: Opt out of the sale of your personal information (we do not sell personal information)
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights

To submit a CCPA request, contact us at the information below. We will verify your identity before processing your request and respond within 45 days.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly.

11. International Data Transfers

Our website is hosted in the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our website, you consent to the transfer of your information to the United States, which may have different data protection laws than your country of residence.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will post any changes on this page with an updated "Last updated" date. We encourage you to review this page periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your information, please contact us: